Emerging global issues, rapidly advancing technologies, and consumer behaviors impact success in the fast-paced and dynamic fashion industry. Apparel Merchandising provides students with a unique perspective on this competitive, consumer-driven marketplace. A foundation in textile and apparel product knowledge and business fundamentals is combined with a focus on forecasting and interpreting consumer demand.
The internationalization of producing and marketing fashion-oriented products is emphasized. A strong business orientation is featured. Professional electives provide opportunities to individualize the student’s program to meet career goals.
Programs of Study
The Department of Consumer and Design Sciences offers two undergraduate degree options for its Bachelor of Science in Apparel Merchandising, Design and Production Management: Apparel Merchandising Option and Apparel Design and Production Management Option.
Auburn’s Apparel Merchandising Program is ranked #17 nationally and #3 in the South by fashion-schools.org. An integrated approach to studying apparel throughout the supply chain provides students with the education and experiences to become a valued member of firms throughout the apparel and related industries.
Additional Information
Required professional internships in firms across the country and internationally prepare students for high-quality apparel-related positions. The senior-level internship in either a domestic or international firm is focused on the student’s career interests. Apparel Merchandising student internships may include marketing, store management, buying, sourcing, sales, merchandising, media and special events, fashion journalism, or consumer relations experiences. Unique internships in theatrical costuming or in museums with historical costume or textile collections are also possible.
Apparel Merchandising internship information can be accessed via the “APME Internship & Industry Experience Info & Requirements” on Canvas.
Study Trips to New York City are designed to give students insight and connections with a variety of firms and organizations representing the global apparel, textile and retail supply chain. Networking with alumni, Apparel Advisory Board members and industry representatives is a key aspect of the study trip. This trip is open to all apparel students from the sophomore to graduate level, providing an overview of the industry.
Program Faculty
