Department of Consumer and Design Sciences


CADS research and creative scholarship advances creative leadership in the Science of Design through the integration of consumer sciences, technology, and design & creativity. CADS research and creative scholarship is transdisciplinary, collaborative, and consumer-centered, focused on the goal of human sustainability. Utilizing cutting edge technologies and methodologies, CADS’ research and creative scholarship address consumer and business needs locally and globally.

CADS research
Focus Areas

CADS research and creative scholarship converge in three core areas –Consumer Sciences, Technology, and Design & Creativity to focus on creating solutions to quality of life issues.

  • Use of avatars as an intervention strategy to help prevent childhood and adolescent obesity
  • E-Portfolios as a Communication, Placement, and PR resource
  • To improve senior consumers’ access to the Internet
  • To improve senior consumers’ access to e-pharmacy resources
  • Multicultural customers
  • Global retailing
  • Use of functional Magnetic Resonance Imaging (fMRI) to increase understanding of consumer decision making
  • Use of fMRI to understand aesthetic preferences for design
  • Healing healthcare environments
  • Improve consumer sizing and fit strategies
  • Conduct longitudinal studies benchmarking likelihood of obesity in the American population
  • Shifting male consumer culture
  • Large scale Brand sorting tool
  • Enhance viability of small business through e-commerce
  • Develop social network site to provide small business with venue for knowledge exchange and communications
  • Develop model to demonstrate importance of effective visual communications
  • Develop holistic approaches to sustainable & socially responsible solutions for industry systems related to apparel product development, retailing and interior design

CADS research and creative scholarship is advanced through the innovation and collaboration of scholars in design, consumer behavior, product development, omni-channel retailing, neuro decision making, sustainability and social responsibility.

CADS Faculty Profiles

  • MRI Center
    The functional Magnetic Resonance Imaging (fMRI) Center in Auburn University’s Research Park is a resource for collaboration between the healthcare industry in the community and the researchers at Auburn University. CADS faculty team with researchers in Engineering and Psychology to better understand the science of neuro decision making related to consumer purchases and health care decisions.
  • RFID Lab
    The Radio Frequency Identification (RFID) Lab is a multidisciplinary collaboration of faculty in the Raymond J. Harbert College of Business, the College of Human Sciences, and the Samuel Ginn College of Engineering. The Lab specializes in the business case and technical implementation of radio frequency identification in retail, supply chain, and manufacturing settings. A model retail store, the 95% store, is available to demonstrate cutting edge technology and provide a site for consumer decision making research.
  • 3D Body Scanners
    • One SizeStream 3D Whole Body Scanner which uses infrared depth sensor technology to map the surface of the subject.
    • One [TC]2 web enabled body scanning and measurement system that uses white light.
  • Video Conferencing
    • Need Info
  • Computer Technology
    • Both PC and Mac computers are available for research and creative scholarship.
    • Software packages include:
      • Gerber Pattern Design System (PDS) 2000 Professional Edition
      • Gerber Marking System (MS) 2000 Professional Edition
      • Gerber AccuMark 2000 Professional Edition
      • Optitex –for Avatar development
      • Adobe Creative Cloud
      • Adobe Muse
      • AutoCAD
      • Revit
      • Sketch-up
      • Fusion
      • SPSS/Amos
Dr. Pamela Ulrich
For More Information Contact:

Department of Consumer and Design Sciences
308 Spidle Hall
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