Zachary Russell, Ph.D. profile and information

Short Bio

Zack Russell, Ph.D. is an Assistant Professor and Extension Specialist with a joint appointment with Alabama Cooperative Extension and the Horst Schulze School of Hospitality Management at Auburn University. His research examines the intersection of tourism, consumer behavior, and environmental communication, with particular interest in how tourism experiences can foster pro-environmental attitudes and behaviors. His work focuses on dark sky tourism, light pollution, environmental education, and sustainable tourism development. He is also interested in the role of tourism in supporting community and destination development, particularly through outdoor recreation and nature-based tourism. As the Tourism Economic Development Specialist, his work bridges academic research and practical applications by translating research into actionable insights that support communities across Alabama in developing sustainable tourism .