David Martin, Ph.D., Level 1 Sommelier

David Martin, Ph.D., Level 1 Sommelier

  • Professor
  • HRMG Track Coordinator
(334) 844-3291
martida@auburn.edu
324Q Rane Culinary Science Center
LinkedIn
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David S. Martin is a faculty member in the Horst Schulze School of Hospitality Management at Auburn University. His research examines emotionally intense, high-involvement consumer behavior across hospitality, sports, medical tourism, wellness, food systems, and digital and virtual reality environments, with publications in leading hospitality, business, and interdisciplinary journals. A native of Birmingham, Alabama, Dr. Martin is married to Dr. Kelly Martin, and together they have three children: William, Corinne, and Solomon. His scholarly work is dedicated to the memory of his father, Dr. Warren S. Martin, a lifelong marketing professor.

Education

  • Ph.D.Auburn University2007

Innovation

  1. Pillai, S.G.*, Martin, D.S. & Douglas, A. (In Press). “Temporary Shine or Lasting Impact? The Impact of Lobby Renovation on Guest Satisfaction and Financial Performance. The Journal of Hospitality and Tourism Insights.

  2. Johnson, E.*, Martin, D.S., Sawyer, J., & Mulaney, D. (2025). “Exploring the Use of Infographics to Alter Consumer Opinions and Perceptions of Sustainability within the U.S. Beef Industry”. Submitted to the Journal of Applied Communication.

  3. +Johnson, G*., Martin, D. S., Sawyer, J., & Mulvaney, D. (2025). Exploring Alabama’s Beef Producers’ Perceptions and Implementations of Sustainable Practices within the Beef Industry. Journal of Applied Animal Science.

  4. McCullough, H., Padgett, D., Han, S., Lee, K., Martin, D. S., & Bourdeau, B. L. (2024). First Impressions vs. The Peak-End Rule: Episodic Evaluations in a Service experience and the moderating effect of retrospective delay. Journal of Business Research, 185, 114899.

  5. Deng, D. S., Seo, S., Harrington, R. J., & Martin, D. (2024). When virtual others are with me: Exploring the influence of social presence in virtual reality wine tourism experiences. International Journal of Wine Business Research, 36(4), 548-571.

  6. +Bennett, S.*, Martin, D. S., Sawyer, J., Rodning, S. & Mulvaney, D. (2024). Measuring Agricultural Means of Influence of Young Adults via Instagram in the United States. Journal of Applied Communications, 108(2), 2.

  7. +Bennett, S.*, Martin, D. S., Sawyer, J., Rodning, S. & Mulvaney, D. (2024). Adoption of Podcasting as a Tool for Extension Educators. The Journal of Extension, 62(3), 34.

  8. Nanu, L.*, Rahman, I., Ali, F., & Martin, D. S. (2024). Enhancing the hospitality experience: A systematic review of 22 years of physical environment research. International Journal of Hospitality Management, 119,

  9. Wang, Y.-C., Martin, D. S., & Uysal, M. (2023). Well-being and performance in the hotel industry: A multilevel perspective. In Handbook of Tourism and Quality-of-Life Research II: Enhancing the Lives of Tourists, Residents of Host Communities and Service Providers(pp. 487-499). Cham: Springer International Publishing.

  10. Rahman, I., Martin, D. S., & Liu, S.* (2022). “Outbound Medical Tourists: The interplay of perceived quality, length of stay, group-size, post-visit destination image and revisit intention. Plos one, 17(5), e0267755.

  11. Walls, A., Martin, D., & Howell, R. T. (2021). Happily Exploring Consumer Satisfaction: Revisiting the Traditional Business Model of Satisfaction in Sports. The International Journal of Sport and Society, 12(2), 23.

  12. +Martin, K*, Nanu, L.*, Kwon, W. S., & Martin, D. (2021). Small garden, big impact: Emotional and behavioral responses of visitors to a rooftop atrium in a major hospital. HERD: Health Environments Research & Design Journal, 14(3), 274-287.

  13. Traynor, M., Martin, D. S., Ahmad, I., & Alonso Jr, M. (2021). Investigating the factors that impact the selection of technical ingredients in food manufacturing: A mixed-methods study. Journal of Culinary Science & Technology, 19(3), 268-283.

  14. Martin, D. S., Bourdeau, B. L., Stephan, J*. (2020). Measuring the effectiveness of facility naming rights sponsorships. Journal of Business Research, 110, 51-64.

  15. Martin, D. S., Townsend, K. M*, Wang, Y., & Desphande, G. (2019). Corporate sponsorship in college football: An fMRI study measuring the effectiveness of corporate branding across rival teams. Sport Marketing Quarterly, 28(4), 209-221.

  16. Dillette, A*., Douglas, A., and Martin, D. (2018). Do vacations really make us happier? Exploring the relationships between wellness tourism, happiness, and quality of life. Journal of Tourism & Hospitality, 7(3).

  17. Daniel, T. A., Townsend, K. M.*, Wang, Y., Martin, D. S., Katz, J. S., & Deshpande, G. (2018). North American Football Fans Show Neurofunctional Differences in Response to Violence: Implications for Public Health and Policy. Frontiers in Public Health, 6,

  18. Eyoun, K*. & Martin, D. S. (2017). Ethnic Food in the Journey of International College Students in the United States. The Journal of Foodservice Management and Education, 11(1).

  19. Dillette, A. K.*, Douglas, A. C., Martin, D. S., & O’Neill, M. (2016). Resident perceptions on cross-cultural understanding as an outcome of volunteer tourism programs: the Bahamian Family Island perspective. Journal of Sustainable Tourism, 25(9), 1222–1239.

  20. +Townsend, K*., & Martin, D. S. (2016). Confirming the Game-day Satisfaction Construct: A Modeling Study of National Collegiate Athletic Association Game Day Patrons. Journal of Sports Management and Commercialization, 7(1), 1-12.

  21. Murray, D. W.*, Martin, D., O’Neill, M., & Gogue, T. J.* (2016). Serious leisure: The sport of target shooting and leisure satisfaction. Sport in Society, 19(7), 891-905.

  22. +Ramamonjiarivelo, Z., Martin, D. S., & Martin, W. S. (2015). The determinants of medical tourism intentions: Applying the theory of planned behavior. Health Marketing Quarterly, 32(2), 165-179.

  23. Gale, A. J., Martin, D., Martin, K.*, & Duffey, M. A. (2014). The burnout phenomenon: A comparative study of student attitudes toward collaborative learning and sustainability. Journal of Interior Design, 39(1), 17-31.

  24. +Martin, D. S., Murray, D.*, O’Neill, M. A., MacCarthy, M., & Gogue, J.* (2014). Target shooting as a serious leisure pursuit–an exploratory study of the motivations driving participant engagement. World Leisure Journal, 56(3), 204-219.

  25. +Martin, D. S., Howell, R., Newman, C., & Martin, K. (2012). Validation of Eventserv‐Short: A brief measure of customer satisfaction with game day services.Managing Service Quality: An International Journal, 22(4), 386-398.

  26. Martin, D. S., Ramamonjiarivelo, Z., & Martin, W. S. (2011). MEDTOUR: a scale for measuring medical tourism intentions. Tourism Review, 66(1/2), 45-56.

  27. Martin, D. S. & O’Neill, M. (2010). Scale development and testing: A new measure of cognitive satisfaction in sports tourism. Event Management, 14(1), 1-15.

  28. Martin, D. S., Howell, R., & O’Neill, M. A. (2010). The impact of positive affect, negative affect, and customer satisfaction on the future behavioral intentions of sports fans. The International Journal of Sport and Society, 1(2), 101.

  29. Wech, B. A., Martin, W., Martin, D. S., & Dolowitz, A. R. (2009). A comparison of attitudes toward business training between African American and Caucasian female small business owners.  Journal of Business and Entrepreneurship, 21(2), 21-37.

  30. +Martin, D. S., O’Neill, M. A., Hubbard, S. S., & Palmer, A. (2008). The role of emotion in explaining consumer satisfaction and future behavioural intention. Journal of Services Marketing, 22(3), 224-236.

Courses Taught

HOSP 3200 Hospitality Financial Management

HOSP 4200 Hospitality Facilities Management

HOSP 4300 Food and Beverage Management

HOSP 4700 Property Development

HOSP 4600 Beverage Appreciation 

HOSP 4920 Internship in Hospitality

HOSP 5530/6530/6536 Science of Quality 

NUFS 5380 European Study Abroad

HOSP 7000 Hospitality Enterprise 

HOSP 7050 Advanced Operations Analysis

HOSP 7146 Facilities Management for Brewers