Adam Book, Ph.D.

Adam Book, Ph.D.

  • Lecturer of Global Studies
ajb0183@auburn.edu
1234G Haley Center
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Dr. Book’s research interests center on human motivation and design response to gain insights that contribute to improving quality of life (QoL). Throughout his career, he has focused on user experience research in international contexts and on incorporating consumer perspectives into the design process. From his business background in international marketing and product development to his research in design, Book consistently advocates for end-users to support improvements in QoL.

Education

  • Ph.D.Auburn University2025

  • M.S.National Cheng Kung University2016

  • M.B.A.DePaul University2011

  • B.S.Oral Roberts University2008

Professional Experience

  • 2025-Present Lecturer: Global Studies; Department of Human Development and Family Science Auburn, AL Auburn University

  • 2023-2024 Researcher: Design Psychology; Munich, Germany BMW Group

  • 2021-2023 Graduate Research Assistant; Department of Consumer and Design Sciences, Office of Global Education Auburn, AL Auburn University

  • 2018-2021 Marketing Consultant; Sterling, IL Able Element Design

  • 2014-2018 English Instructor; Tainan, Taiwan David’s English Center

  • 2012-2014 International Marketing Project Coordinator; Sterling, IL Wahl Clipper Corporation

Innovation

Book, A., Wang, W., Chattaraman, V., Kerpelman, J., & Lee, Y. (2023). Effects of font size and color contrast in food packaging labels on perceived reading difficulty and consumer response. Journal of the Academy of Nutrition and Dietetics, 123(9), A61. https://doi.org/10.1016/j.jand.2023.06.207

Chattaraman, V., Lee, Y. M., Robinson, E. M., Book, A. J., & Al-Amin, F. (2023). The effects of social distance and front-of-package claims on healthy food selection: Moderating role of perceived importance of eating healthily. Nutrients, 15(15), Article 15. https://doi.org/10.3390/nu15153427

Chattaraman, V., Lee, Y. M., Robinson, E. M., Book, A. J., & Al-Amin, F. (2025). Empowering healthy food choice: Efficacy of health promotion versus disease prevention social marketing interventions in an online study. Journal of Social Marketing, ahead-of-print(ahead-of-print). https://doi.org/10.1108/JSOCM-06-2024-0137

Lee, Y., Chattaraman, V., Robinson, E., & Book, A. (2022). The effects of social distance and food packaging claims on healthy food selection. Journal of the Academy of Nutrition and Dietetics, 122(10), A109. https://doi.org/10.1016/j.jand.2022.08.069

Robinson, E., Lee, Y., Book, A., & Chattaraman, V. (2023). Does the perceived importance of healthy eating affect decision making for healthy foods for self and children? Journal of the Academy of Nutrition and Dietetics, 123(9), A27. https://doi.org/10.1016/j.jand.2023.06.083

Instructor of Record

  • 2026 GSHS 6050: Design Thinking in Global Studies and Human Sciences (Graduate)

  • 2026 GSHS 5050: Design Thinking in Global Studies and Human Sciences

  • 2025 GSHS 7040: Protocol for MDP Graduate Study

  • 2025, 2026 GSHS 4920: Global Studies Internship

  • 2025, 2026 GSHS 3010: Professional Development

  • 2025, 2026 GSHS 3000: Global Studies Lecture Series

  • 2025, 2026 GSHS 2007: Global Studies in the Human Sciences, Honors

  • 2025, 2026 GSHS 2000: Global Studies in the Human Sciences

  • 2023 CADS 4700: Portfolio Development for Philanthropy and Nonprofit Studies