Ph.D., Iowa State University, 2014, Apparel Merchandising and Design
M.S., University of Massachusetts- Dartmouth, 2009, Textile Technology

• Address the United Nation’s Sustainable Development Goals (i.e., 3. Good health and well-being and 12.
 Responsible consumption and production)
• Create better shopping experiences for consumers to improve their well-being
• Develop strategies retailers can use to achieve sustainable and long-term success in the marketplace
• Address issues related to the environmental impact of the apparel retail industry
• Identify and test the approaches to narrow the consumer attitude-intention-behavior gap for sustainable
 apparel
• Use of innovative technology (e.g., AI, AR, VR, RFID, Blockchain) in retail to improve consumer shopping
 experiences and develop sustainable apparel supply chain

• Professional Development for Apparel Merchandising Career
• Merchandise Planning and Control
• Apparel Merchandising Portfolio
• Apparel Merchandising and Retail Management
• Advanced Buying
• Fashion Analysis and Forecasting
• Entrepreneurship in Apparel and Interiors
• Merchandising Internships

Chakraborty, S., & Sadachar, A. (2022). Why should I buy sustainable apparel? Impact of user-centric advertisements on consumers’ affective responses and sustainable apparel purchase intentions. Sustainability, 14, 11560. https://doi.org/10.3390/su141811560

Chakraborty, S., & Sadachar, A.(2022, EarlyCite). Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Journal of Fashion Marketing and Management. https://doi.org/10.1108/JFMM-07-2021-0191

Sadachar, A., Konika, K., & Chakraborty, S. (2021). The role of sustainable visual merchandising practices in predicting retail store loyalty. International Journal of Fashion Design, Technology and Education. https://doi.org/10.1080/17543266.2021.2014985

Kwon, W., Woo, H., Sadachar, A., & Huang, X. (2021). External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use. Journal of Retailing and Consumer Services, 62, 102616. https://doi.org/10.1016/j.jretconser.2021.102616

Rolling, V., Seifert, C., Chattaraman, V., & Sadachar, A. (2021). Pro-environmental millennial consumers’ responses to the fur conundrum of luxury brands. International Journal of Consumer Studies, 45(3), 350-363. https://doi.org/10.1111/ijcs.12626

Timyan, A., & Sadachar, A. (2020). Reusable shopping bags: Insights on psychological factors leading to consumers’ (sustainable) practices. International Journal of Fashion Design, Technology, and Education, 13(2), 190-203. https://doi.org/10.1080/17543266.2020.1762248v

Lee, J., Sadachar, A., & Manchiraju, S. (2019). What’s in the box? Investigation of beauty subscription box retail services. Family and Consumer Sciences Research Journal, 48(1), 85-102. https://doi.org/10.1111/fcsr.12332

Sadachar, A., & Fiore, A. M. (2018). The path to mall patronage intentions is paved with 4E-based experiential value for Indian consumers. International Journal of Retail and Distribution Management, 46(5), 442-465. https://doi.org/10.1108/IJRDM-07-2017-0152

• ITAA co-chair SSR Track Abstract review committee (2022-present)
• ITAA Social Media Marketing Committee Chair (2019-2021)
• ITAA Paper of Distinction Award (2020-Merchandising/Retailing -Management Track)
• ITAA Rising Star Award (2019)
• Student Government association Outstanding Faculty Award at Auburn University (2017)
• Supervisor of the year Award at Auburn University (2019)