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Department of Consumer and Design Sciences

Graduate Programs

Completed M.S. Theses and M.S. Non-Thesis Projects
directed by Consumer Affairs Faculty–1993-2015

Alina Maria Braun—M.S.: “The Influence of Design Complexity on Perceived Quality: The Moderating Role of Price and Brand Familiarity,” directed by Dr. Veena Chattaraman, 2015.

Siyuan Han—M.S.: “Perceived Level of Competition, Importance of Networking, and Social Media Networking: An Analysis among U.S. Small Businesses after Recession,” directed by Dr. Hye Jeong Kim & Dr. Sang-Eun Byun, 2015.

Dawn Marie Michaelson—M.S.: “Assessing Functional Needs of Rock Climbing Pants,” directed by Dr. Karla Teel, 2015.

Kiara Montgomery—M.S.: “Trends in Advertising Typology and Facial Cosmetic Emphasis, 1940-2010,” directed by Dr. Pamela Ulrich, 2014.

Mary Katherine Daniels—M.S.: “Previous Satisfaction with Finding Apparel and Body Size, Image, and Satisfaction in Relation to Bridal Gown Shopping,” directed by Dr. Pamela Ulrich, 2014.

Margaret Anne Albritton—M.S.: “Aging in Place: Guidelines for New Construction in Residential Design,” directed by Lindsay Tan, MFA, 2014.

Virginia Belt—M.S.: “Impacting the Bottom Line: Behavior Mapping in a Full-Service Hotel Kitchen," directed by Lindsay Tan, MFA, 2014.

Lauren Kays—M.S. Non-Thesis Project: “The Journey of Transformation: A Reflection of the Assimilation of Italy,” directed by Dr. Helen Koo, 2014.

Gu, Siming—M.S.: “Factors Influencing University-Related Apparel Project Consumption,” directed by Dr. Hye Jeong Kim, 2013.

Patrice Lee Beury–M.S.: “Young Female Adults’ Two-Piece Swimsuit Style Choices in Relation to Their Body Shape, Size and Satisfaction,” directed by Dr. Pamela Ulrich, 2013.

Martha Eloise Faber–M.S.: “Men’s Body Area Shape Analysis and Men’s Clothing Fit Preferences,” directed by Dr. Karla Simmons and Dr. Veena Chattaraman, 2013.

Xiao Huang–M.S.: “Factors Influencing University-Related Apparel Products Consumption,” directed by Dr. Wi-Suk Kwon, 2013.

Clarissa Kmieck–M.S.: “Implicit Theories and Their Effects on Color Psychology,” directed by Dr. Veena Chattaraman, 2013.

Kelly Roper Martin–M.S.: “Hospital Healing Garden Design and Emotional and Behavioral Responses of Visitors and Employees,” directed by Dr. Wi-Suk Kwon, 2013.

Zhongyuan Jia–M.S. “Why People Use Fashion Company Pages in Facebook: An Empirical Study Integrating Individual Differences and Motivation Theory,” directed by Dr. Sandra Forsythe, 2013.

Kristie Jones Smith–M.S. “Exploring Adaptive Clothing Needs for Hemodialysis Patients,” directed by Dr. Pamela Ulrich and Dr. Veena Chattaraman, 2013.

Shuying Long–M.S.: “The Chinese Little Emperor Generation’s Preference for Brand Prominence: The Impact of Susceptibility to Normative Influence and Perceived Interpersonal Values of Luxury Consumption,” directed by Dr. Sang-Eun Byun, 2012.

Anna Ruth Gatlin–M.S. Non-Thesis Project: “ Improving the Nursing Home Experience: Maximizing Perceptions of Privacy in a Shared Room ,” directed by Dr. Shari Park-Gates, 2012.

Elizabeth Fletcher Taylor–M.S. Non-Thesis Project: “The Creation of Inpatient Mental Healthcare Guidelines: The Design of Safe and Effective Healing Patient Environments,” directed by Paula Peek, MFA, 2012.

Rachel Arbogast–M.S. Non-Thesis Project: “Comparing a Private Label Fast Fashion Brand with a Private Label Non-Fast Fashion Brand of a Department Store: Potential Impact on the Environment,” directed by Dr. Ann Beth Presley, 2012.

Jill Titus–M.S. Non-Thesis Project: “Retail Promotional Strategies of Online Apparel Retailers,” ,directed by Dr. Wi-Suk Kwon., 2012.

Phillip Sidberry–M.S. Thesis: “Effects of Body Shape on Body Cathexis and Dress Shape Preferences of Female Consumers: A Balancing Perspective,” directed by Dr. Veena Chattaraman, 2011.

Christin Seifert–M.S. Thesis: “The Effects of Design Complexity and Novelty on Aesthetic Response: The Moderating Role of Centrality of Visual Product Aesthetics,” directed by Dr. Veena Chattaraman, 2011. Jae Youn Chang–M.S. Thesis: “The Influence of Image Congruence and Perceived Fit on e-Store Patronage Intention for Multichannel Apparel Retailers,” directed by Dr. Wi-Suk Kwon, 2010.

Brittany Latour–M.S. Graduate Project: “U.S. Consumers’ Motivations to Purchase and Not to Purchase Counterfeit Fashion Goods,” directed by Dr. Hyejeong Kim, 2010.

Qin Bian–M.S. Thesis: “Factors Influencing Customer Brand Loyalty Toward Luxury Products,” Directed by Dr. Sandra Forsythe, 2010.

Sumner Ross–M.S. Thesis: “Women’s Fit Preferences in Relation to Body Shape,” directed by Dr. Pamela Ulrich and Dr. Karla Simmons, 2010.

Olivia Johnson–M.S. Thesis: “Comparison of Color Fashion Cycles for Apparel and Interior Products, 1970 to Present,” Directed by Dr. Pamela Ulrich, 2010.

Mahendran Balasubaramian–M.S. Thesis: “Weight and Body Measurement Changes in College Freshmen,” directed by Dr. Pamela Ulrich and Dr. Karla Simmons, 2009.

Sun-Hee Kim–M.S. Graduate Project: “Korean Apparel Industry Practioners’ Cognitive Structure of Korean Menswear Market,” directed by Dr. Wi-Suk Kwon, 2009.

Sarah Helm–M.S. Thesis: “Body Discrepancy and Body Satisfaction: Influence on Approach-Avoidance Behaviors and Emotions,” directed by Dr. Veena Chattaraman, 2008.

Aarti Mahajan–M.S. Thesis: “Comparing Self and Other’s Perceptions of Adolescent Girls’ Body Size Using Figural Stimuli and 3D Body Scans,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2008.

Holly Skinner–M.S. Thesis: “The Freshman 15: Weight Change in Relation to Body Image and Body Measurements,” directed by Dr. Pamela Ulrich and Dr. Lenda Jo Connell, 2008.

Whitney Upchurch–M.S.Thesis: “Relationship Between level of Acculturation and Clothing Preferences for Asian-Indian Females,” directed by Dr. Ann Beth Presley, 2008.

Amanda Vallone–M.S. Thesis: “A Study of the Success and Failure of Apparel Entrepreneurs,” directed by Dr. Karla Simmons, 2008.

Melissa Franson–M.S. Thesis: “The Impact of Classroom Exposure to Sustainability, Course Content, and Ecological Footprint Analysis on Student Attitudes and Projected Behaviors,” directed by Dr. Shari Park-Gates, 2008.

Anjali Dabhade–M.S. Thesis: “Antecedents of Older Consumers’ Internet Shopping for Apparel Products: Perceived Risk and Benefits of Shopping Orientation,” directed by Dr. Wi-Suk Kwon, 2008.

Ou Zhang—M.S. Thesis: “An Exploratory Study of Men’s Interpretation and Choices of Male Looks,” directed by Dr. Michael Solomon, 2008.

Leah Dew–M.S. Thesis: “College Consumers’ Apparel Brand Knowledge: An Exploratory Study of Brand Awareness and Perceived Brand Category Structures,” directed by Dr. Wi-Suk Kwon, 2008.

Angelina Calabro–M.S. Thesis: “Analysis of Pant Pattern Shapes for Tween Girls Based on 3D Body Scans,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2008.

Jennifer O. Boyd–M.S. Non-Thesis Graduate Project: “Pricing Strategies and SPM (Strategic Profit Model),” directed by Dr. Sandra Forsythe, 2008.

Imani B. Washington–M.S. Non-Thesis Graduate Project: “Harvest Thrift Store: Upscale Bargain Hunting,” directed by Dr. Veena Chattaraman and Dr. Sandra Forsythe, 2008.

Bo Dai–M.S. Thesis: “The Impact of Online Shopping Experience on Risk Perceptions and Online Purchase Intentions: The Moderating Role of Product Category and Gender,” directed by Dr. Sandra Forsythe, 2007.

RayeCarolCavender–M.S. Non-Thesis Graduate Project: “The Effects of Physical and Social Capital on Employee Job Satisfaction at Sandestin Golf and Beach Resort,” directed by Dr. Carol Warfield, 2007.

Joanna Mazzone–M.S. Non-Thesis Graduate Project: “A SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis for Anders Bookstore in Auburn (with Recommendations),” directed by Dr. Sandra Forsythe, 2007.

Ou Zhang–M.S. Thesis: “An Exploratory Study of Men's Interpretation and Choices of Male Looks," directed by Dr. Michael R. Solomon, 2007.

Mary Katherine Brock–M.S. Thesis: “Exploring Apparel Relationships and Body Image of Tween Girls and Their Mothers Through Qualitative Analysis of Segmented Focus Groups,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2007.

Kara Seitz–M.S. Non-Thesis Graduate Project: “UV Protective Clothing As a Viable Source of Sun Protection,” directed by Dr. Lenda Jo Connell, 2006.

Megan Sprigler–M.S. Thesis: “The Aesthetics of Personal Style: The Interaction Between Fashion and Interiors,” directed by Dr. Evelyn Brannon, 2006.

Marine Aghekyan–M.S. Thesis: “The Role of Body Mass Index and Body Shape in Perception of Body Attractiveness: A Cross Cultural Study,” directed by Dr. Pamela Ulrich and Dr. Lenda Jo Connell, 2005.

Shiarah Farinah–M.S. Thesis: “Perceptions of the Size, Shape and Attractiveness of Female Body Scans Relative to Body Mass Index,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2005.

Mehmet Dimer–M.S. Non-Thesis Graduate Project: “Product Attributes and Preferences of Turkish Undergraduate Students for Branded Apparel,” directed by Dr. Lenda Jo Connell, 2005.

Gokcen Coskuner–M.S. Non-Thesis Graduate Project: “Living Room as Laboratory: Stylistic Choices As Mediators of Person Perception,” directed by Dr. Michael Solomon, 2004.

Archana Kumar–M.S. Thesis: “Relationship between Material Properties and Comfort in Commercial Athletic Wear,” directed by Dr. B. Lewis Slaten, 2004.

Christine Battista–M.S. Non-Thesis Graduate Project: “Product Development in Home Furnishings: A Course Proposal and Resources,” directed by Dr. Evelyn Brannon, 2004.

Eklou Amendah–M.S. Thesis: “Effect of a Portal Site on Consumer Shopping Behavior Online,” directed by Dr. Jai Ok Kim, 2004.

Dina Elkady–M.S. Thesis: “The Influence of Colored Light on Children’s Movement in the Classroom Environment,” directed by Dr. Marilyn Read, 2003.

Li Ma–M.S. Thesis: “Exploring Apparel Fit for Women: Body Shape and Build in Relation to Fit Problems, Body Cathexis, and Clothing Benefits,” Co-directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2003.

Qianwei Xiao–M.S. Non-Thesis project: “Writing Software Documentation for the Apparel Designer: Adobe Photoshop and Illustrator,” directed by Dr. Evelyn Brannon, 2003.

Seunghee Lee–M.S. Thesis: “Fashion Cycles in Floor Coverings, 1950-2000,” directed by Dr. Pamela Ulrich, 2002.

Jeanae Windsor–M.S. Non-Thesis project: “Developing a Retail Buying Project”, directed by Dr. Sandra Forsythe, 2002.

Christine Wright–M.S. Thesis: “An Empirical Investigation of the Effects of Virtual Service Bundling on E-Loyalty,” directed by Dr. Jai Ok Kim, 2002.

Catherine DeJesus–M.S. Non-Thesis project: “Denim Cycles: Fact or Fiction,” directed by Dr. Evelyn Brannon, 2002.

Michelle Maines–M.S. Non-Thesis project: “Colorsource: A Web Site for Color Information,” directed by Dr. Evelyn Brannon, 2002.

Andrina Thomas Hires–M.S. Non-Thesis project: “Product Attributes for a Bullet Resistant Vest,” directed by Dr. Lenda Jo Connell, 2002.

Xue Li–M.S. Thesis: “Building Brand Loyalty through Consumers’ Perceived Value,” directed by Dr. Sandra Forsythe, 2001.

Bo Shi—M.S. Thesis: “Internet Consumers’ Risk Perception and Online Behavior,” directed by Dr. Sandra Forsythe, 2001.

Samah Ahmed–M.S. Thesis: “The Impact of Branded Product Attributes on Value Perceptions and Intentions-to-Buy Active Wear,” directed by Dr. Sandra Forsythe, 2001.

Ge Xiao–M.S. Thesis: “Online Shopping Consumer Loyalty,” directed by Dr. Jai Ok Kim, 2001.

Stephanie Wright McFee–M.S. Non-Thesis project: “Uniformity: An Online Investigation of Satisfaction with the Security Guard Uniform,” directed by Dr. Michael Solomon, 2000.

Melissa Barnes Manuel, M.S. Thesis: “ Understanding Fit Preferences of Black Female Consumers,” directed by Dr. Lenda Jo Anderson, 2000.

Marina Alexander, M.S. Thesis: “ Understanding the Fit Preferences of Female Consumers through Body Cathexis: Clothing Benefits Sought and Demographics Based on Different Body Types,” directed by Dr. Lenda Jo Anderson, 2000.

Christie Caine, M.S. Thesis: “An Evaluation of the Impact of a Technology Transfer Program for Small Textile and Apparel Manufacturers in Alabama,” Co-directed by Dr. Pamela Ulrich & Dr. Lenda Jo Anderson.

Tywanda Moss, M.S. Thesis: “Apparel Entrepreneurs Marketing on the World Wide Web: Consumer Preferences and Site Design,” directed by Dr. Evelyn Brannon, 1999.

Gao, Shuo, M.S. Thesis: “Mass Customization,” co-directed by Dr. Evelyn Brannon & Dr. Lenda Jo Anderson, 1998.

Melissa Biedron, M.S. Thesis: “Profiles of Women Interested in Options for Mass Customization,” directed by Dr. Lenda Jo Anderson, 1998.

Lei Zhou, M.S. Thesis: “Effect of Contextual Variations in Fashion Advertisements on Consumers’ Perception of Products and Advertisements”, directed by Dr. Michael Solomon, 1998.

Jifeng Zhong, M.S. Thesis: “Moisture Transfer in Clothing under Different Conditions,” Co-directed by Dr. B. Lewis Slaten and Dr. Jai-Ok Kim, 1998.

Weifang Wu, M.S. Thesis: “Consumers Interested in and Satisfaction with Co-Designing Apparel in a Customized Design Scenario by Using Computer-Aided Design System,” Co- directed by Dr. Lenda Jo Anderson & Dr. Pamela Ulrich, 1998.

Dorothy A. Batey, M.S. Thesis: “ Effect of Cue Utilization on Purchase Intention for Apparel Products,” directed by Sandra Forsythe, 1998.

Mijeong Noh, M.S. Thesis: “Fashion Forecasting: The Delphi Method,” directed by Dr. Pamela Ulrich, 1997.

Chen-Chen Wang, M.S. Thesis: “Relationship of Fabric Handle Measured by the Extraction Method with Physical Properties for Selected Fabrics,” directed by Dr. Buster Lewis Slaten, 1997.

Karla Peavy, M.S. Thesis: “An Investigation of Expert Evaluations of Market Turbulence in the Apparel Industry”, directed by Dr. Lenda Jo Anderson, 1996.

Rajesh Sehgal, M.S. Thesis: “The Relationship of Fashion Opinion Leadership, Apparel Style Preferences, Demographics, and Factors Affecting Consumers’ Decisions to Shop in Two Ladies Sportswear Outlets,” directed by Dr. Lenda Jo Anderson, 1996.

Jianian Zhang, M.S. Thesis: “Retailing in China: Situation Assessment and Entry Strategy,” directed by Dr. Jai-Ok Kim, 1996.

Kimberly Ann Baker, M.S. Thesis: “A Multi-Method Investigation of Trend Evolution: Exploring Quilts in the Media,” directed by Dr. Evelyn Brannon and Dr. Pamela Ulrich, 1996.

Nancy O. Dunn, M.S. Thesis: “A Cross-Cultural Comparison of Consumers’ Perceptions of Apparel Quality,” directed by Dr. Lenda Jo Anderson, 1996.

Katanga Mants, M.S. Thesis: “ The Menswear Consumer: Personal Values, Style and Brand Preference and Shopping Behavior,” directed by Dr. Evelyn Brannon, 1996.

Limin Ou, M.S. Thesis: “Modeling and Forecasting Textile and Apparel External Trade of Greater China,” directed by Dr. Carol Warfield, 1995.

Patricia Fiscus, M.S. Thesis: “An Investigation of Consumer Preferences for Retail Storefronts,” directed by Dr. Evelyn Brannon, 1995.

Whitney Weeks, M.S. Thesis: “Preferences for Mediated vs. Non-Mediated Shopping Experiences among Female Consumers,” directed by Dr. Evelyn Brannon & Dr. Pamela Ulrich, 1995.

Maria Valencia, M.S. Thesis: “The Effect of Intrinsic Attributes, Brand Name, and Price on Apparel Product Evaluation of Mexican Female Shoppers,” directed by Dr. Sandra Forsythe, 1994.

Xieming Ni, M.S. Thesis: “SEM/EDS Studies of Particle-Grafted Cotton Fibers/Fabrics, directed by Dr. B. Lewis Slaten, 1995.

Dana Pruett Peacock, M.S. Thesis: “Factors Affecting the Acceptance of an Electronic Sourcing Database Prototype by Apparel Product Developers in Two Specialty Retail Stores,” directed by Dr. Lenda Jo Anderson, 1994.

Susan Duff, M.S. Thesis: “The Effect of Retailers’ Evaluation on Forecasts for new Products: A Participant Observer Study,” directed by Dr. Lenda Jo Connell, 1994.

Karen Wilson, M.S. Thesis: “Consumer Quality Perceptions of Men’s Dress Shirts Using no External Cues,” directed by Dr. Ann Beth Presley, 1993.

Kristina N. Seitz, M.S. Thesis: “ Historic Fashion Cycles of Women’s Daywear in Television Sitcoms: 1952-1992,” directed by Dr. Carol Warfield, 1993.

Sharon E. Owens, M.S. Thesis: “ Selection and Training Procedures of Overseas Managers in the Apparel and Texxtiles Industry,” directed by Dr. Carol Warfield, 1991.

Ann E. Redwine, M.S. Thesis: “Women’s Suiting Fabrics for Warm Climates”, directed by Dr. Carol Warfield, 1991.

Shu-Hwa Lin, M.S. Thesis: “Apparel Industry Sewing System Study,” directed by Dr. Carol Warfield, 1990.

Melanie Allen, M.S.—Non-Thesis Option: “An Accelerated Wear Study of Women’s Hosiery,” directed by Dr. Carol Warfield, 1986.

Aziah Hashim, M.S. Thesis: “Effects of Smolder-Resistant Finishes, Soil-Repellent Finishes, Types of Soils and Cleaning Methods on Smolder-Resistance and Soiling Characteristics of Upholstery Fabrics,” directed by Dr. Carol Warfield, 1986.

Julie Butler Brumbelow, M.S. Thesis: “The Effectiveness and Cleanability of Antimicrobial Finishes on Carpet Tiles,” directed by Dr. Carol Warfield, 1986.

Debra Jones Brummett, M.S. Thesis: “Japanese Retailing Strategy in Fashion Apparel: Marketing to the Young Japanese Consumer”, Co-directed by Dr. Carol Warfield & Dr. Mary Barry, 1984.

Yii-Ywien (Eva) Ywei, M.S. Thesis:” Group Technology and Its Applicability to Apparel Production—An Exploratory Study,” directed by , 1984.

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Dr. Veena Chattaraman
For More Information Contact:

Dr. Veena Chattaraman
Graduate Program Officer
vchattaraman@auburn.edu
334-844-3258