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Department of Consumer and Design Sciences

Graduate Programs

Completed Ph.D. Dissertations
directed by Consumer Affairs Faculty–2000-2012

Whitney Skinner Nunnelly–Ph.D. Dissertation: “Cause Related Marketing: Understanding Celebrity, Consumer, and Product Fit Relationships,” directed by Dr. Veena Chattaraman and Dr. Carol Warfield, 2012.

Manveer Mann–Ph.D. Dissertation: “The Role of Distinctiveness and Acculturation in Young, Urban Indian Consumers’ Purchase Intention for Western Brands in Western Retail Formats: An Application of Theory of Planned Behavior,” directed by Dr. Sang-Eun Byun and Dr. Wi-Suk Kwon, 2012.

Frederick S. Cottle–Ph.D. Dissertation: “Statistical Human Body Form Classification: Methodology Development and Application,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2012.

Soo In Shim–Ph.D. Dissertation: “Enhancing Brand Loyalty through Brand Experience: Application of Online Flow Theory,” directed by Dr. Sandra Forsythe, 2012.

Nicole Bieak Kreidler–Ph.D. Dissertation: “An Examination of Green Environmental Attributes in Hotel Service Settings,” directed by Dr. Wi-Suk Kwon and Dr. Carol Warfield, 2010.

Katie Brock–Ph.D. Dissertation: “Interactive Marketing Strategies: Improving Brand Messaging through Multi-Level Engagement Congruent to Consumers’ Cognitive Preferences,” directed by Dr. Carol Warfield, 2010.

Bo Dai–Ph.D. Dissertation: “Perceived Fairness of Dynamic Pricing and Its Impact on Customer Satisfaction and Behavioral Intentions: The Moderating Role of Customer Loyalty,” directed by Dr. Sandra Forsythe, 2010.

Tracy Rickman–Ph.D. Dissertation: “New Media Effects on Wine Information Use,” directed by Dr. Michael Solomon, 2010.

Yi Sheng Goh–Ph.D. Dissertation: “The Influence of Product-Brand Fit and Product-Category Fit on Product Attitude and Purchase Intention: The Role of Brand Strength and Processing Fluency,” directed by Dr. Sandra Forsythe and Dr. Veena Chattaraman, 2010.

Marine Aghekyan–Ph.D. Dissertation: “The Role of Product Brand Image and Online Store Image in Perceived Risks and Online Purchase Intentions,” directed by Dr. Sandra Forsythe, 2009.

Mary Beth Harben–Ph.D. Dissertation: “Predicting Consumers’ Cause-Brand Alliance Attitude and Purchase Intention: The Influence of Cause Involvement, Message Source, Perceived Motivations, and Cause-Brand Fit,” directed by Dr. Wi-Suk Kwon and Dr. Sandra Forsythe, 2009.

Yukti Sancheti–Ph.D. Dissertation: “Understanding Tween Girls’ Self-Perception and Clothing Behavior: A Conceptual Framework,” directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2009.

Melissa Manuel–Ph.D. Dissertation: “Using 3D Body Scan Measurement Data and Body Shape Assessment to Build Anthropometric Profiles of Tween Girls,” directed by Dr. Pamela Ulrich and Dr. Lenda Jo Connell, 2008.

Mijeong Noh–Ph.D. Dissertation: “Consumers’ Prior Experience and Attitudes As Predictors of Their Online Shopping Beliefs, Attitude, and Purchase Intention in a Multichannel Shopping Environment,” directed by Dr. Carol Warfield, 2008.

Jiyeon Kim–Ph.D. Dissertation: “Sensory Enabling Technology Acceptance Model (SE-TAM): The Usage of Sensory Enabling Technologies for Online Apparel Shopping,” directed by Dr. Sandra Forsythe, 2006.

Seunghee Lee–Ph.D. Dissertation: “Body Image Perceptions and Clothing Behavior Issues for Adolescent Daughters and Their Mothers,” directed by Dr. Pamela Ulrich and Dr. Lenda Jo Connell, 2006.

Ge Xiao–Ph.D. Dissertation: “China Consumers’ Value Systems, Consumption Values, and their Modern Consumption Behavior,” directed by Dr. Jai Ok Kim, 2005.

Samah Ahmed–Ph.D. Dissertation: “ Examining the Impact of Website Environmental Cues on Consumers’ Choice Criteria and Patronage Intentions,” directed by Dr. Sandra Forsythe, 2004.

Chuanlan Liu–Ph.D. Dissertation: “Modeling Consumer Adoption of the Internet as a Shopping Medium: An Integrated Perspective,” directed by Dr. Sandra Forsythe, 2004.

Moussa Traore–Ph.D. Dissertation: “International Textile Trading Regime and Textile Industry Development in Developing Countries,” directed by Dr. Jai Ok Kim, 2004.

Mei-Lin Fu–Ph.D. Dissertation: “Pattern Development for Overweight and Obese Women: Integrating Body Shape Analysis with an Understanding of Preferences and Needs,” directed by Dr. Pamela Ulrich and Dr. Lenda Jo Connell, 2004.

Jiunn-Ger Li–Ph.D. Dissertation: “The Effects of Store Physical Environment on the Perceived Crowding and Shopping Behavior,” directed by Dr. Jai Ok Kim, 2004.

Xue Li–Ph.D. Dissertation: “The Impact of Brand Knowledge on Consumers’ Purchase Intentions,” directed by Dr. Sandra Forsythe, 2004.

Marina Alexander–Ph.D. Dissertation: “Applying Three-Dimensional Body Scanning Technologies to Body Shape Analysis,” Co-Directed by Dr. Lenda Jo Connell and Dr. Pamela Ulrich, 2003.

Caroline Lego Munoz–Ph.D. Dissertation: “The Effect of Interpersonal Influence within Virtual Communities,” directed by Dr. Michael Solomon, 2003.

Natalie Quilty Wood–Ph.D. Dissertation: “Personalization of the Web Interface: Avatars as Vehicles for Visual Persuasion in the Online Decision Making Process,” directed by Dr. Michael Solomon, 2002.

Gina R. Pisut–Ph.D. Dissertation: “A National Study on Fit Preferences for Women’s Ready-to-Wear,” directed by Dr. Lenda Jo Connell, 2001.

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Dr. Veena Chattaraman
For More Information Contact:

Dr. Veena Chattaraman
Graduate Program Officer
vchattaraman@auburn.edu
334-844-3258