I was born in Rome on December 29th, 1965 and grew up in Ariccia. Italy. I studied at the Scientific Lyceum Vailati in Genzano and then completed my studies in England where I graduated at the London College for Communications in International Business. I then obtained other specific industry diplomas such as the LCCI (London Chamber of Commerce and Industry), the IAA (International Advertising Association), and the CDT diploma (College for the Distributive Trades). I then worked in the communication and advertising industry with the Lowe Group, then in branding with Landor Associates in London, and later with FutureBrand and TrueBrand in New York and San Francisco.

Today, I continue to consult with one of Italy’s leading branding companies, InArea. I have personally led international projects with clients such as South African Airways, Telecom Italia, ENI, FIAT, Credit Suisse and American Express. I live in Rome and am married to Rossella de Venuto with whom I have three children Mario, Bruce, and Vega. I have a passion for sailing and travel, and I love photography and cinema. Since 1995, I have managed Interlinea, a company based in Rome that focuses on the production of cultural events, art-oriented programs, and educational programs, as well as, community and corporate communications. My passion for art and my love for my hometown of Ariccia led me to be an advisor to the Museum of Baroque of the Palazzo Chigi in Ariccia. Through this association, I have served as the Resident Director of the Joseph S. Bruno Auburn Abroad in Italy program since 2002, coordinating the Italian aspects of the Program, as well as lecturing on a variety of topics related to Italy and its culture. I also serve on the Dean's Advisory Board for the College of Human Sciences at Auburn University.