Alecia Douglas, Ph.D.

Assistant Professor
358 Spidle Hall
Auburn, Alabama 36849
Phone: 334-844-1434
Fax: 334-844-3279
acd0011@auburn.edu


Educational Background

Degree Institution Area of Study
BA University of Technology, Jamaica/University of the West Indies Hospitality & Tourism Mgt.
M.S University of Delaware Hospitality Information Technology Mgt.
Ph.D. Purdue University Hospitality & Tourism Mgt.

Research Areas

  • The role of emotions in hospitality and tourism Website design
  • The romantic travel consumer market
  • Hospitality and tourism Website aesthetic design, servicescape, and store atmospherics
  • Online marketing and branding of hospitality and tourism organizations
  • E-Consumer behavior research in hospitality and tourism
  • Website advertising use in hospitality and tourism
  • Technological applications in hospitality and tourism education
  • Emerging technological issues with potential implications for the hospitality and tourism industry

Honors and Awards

Journal of Hospitality and Tourism Education Article of the Year Award
Mills, J. E. & Douglas, A. C. (2004). Ten Information Technology Trends Driving the Course of Hospitality and Tourism Higher Education. The Journal of Hospitality & Tourism Education, 16(4). 2005 I-CHRIE Annual Conference & Exposition, Las Vegas, Nevada.



Selected Publications

Douglas, A. C., Niang, M., Mills, J. E., Stepchencova, S., Byun, S., Lee, J., Loufti, J., Ruffini, C., Atallah, M., Blanton, M., & Wartell, R. (2008). Internet addiction: a qualitative meta-systhesis of 1996-2006 research. Computers in Human Behavior, 24(6), 3027–3044.

Douglas, A., Miller, B., Kwansa, F. & Cummings, P. (2008). Students' perceptions of the usefulness of a virtual simulation in post-secondary hospitality education. The Journal of Teaching in Travel & Tourism, 7(3), 1-19.

Douglas, A. C. (2007). CHIP & PIN technology: a POS solution for restaurants. The Journal of Foodservice Business Research, Special Issue on Information Technology, 10(1), 101-112.

Mills, J. E., Lee, J., & Douglas, A. C. (2007). Exploring perceptions of U.S. state tourism organizations Web advertising effectiveness. The Asia Pacific Journal of Tourism Research, 12(3), 245-266.

Lehto, X., Douglas, A. C., & Park, J. (2007). Mediating the effects of natural disasters on travel intention. Journal of Travel & Tourism Marketing, 23(2/3/4), 29-43. Published simultaneously as the book: Safety and Security in Tourism: Recovery Marketing after Crises, Edited by Noel Scott, Eric Laws, and Bruce Prideaux.

Douglas, A. C. & Mills, J. E. (2004). Staying afloat in the tropics: applying a structural equation model approach to evaluating national tourism organization Websites in the Caribbean. The Journal of Travel & Tourism Marketing, 17(2/3), 269-293.

Mills, J. E. & Douglas, A. (2004). Ten information technology trends driving the course of hospitality and tourism higher education. The Journal of Hospitality & Tourism Education, 16(4), 21-33. (Article of the Year Award)

Morrison, A., Taylor, J. S., & Douglas, A. C. (2004). Website evaluation in tourism and hospitality: the art is not yet stated. The Journal of Travel & Tourism Marketing, 17(2/3), 233-251.

Courses Taught at Auburn

NUFS 3400 Hospitality Marketing
NUFS 4960 Hotel Practicum